Essays on Revenue Behavioral Intelligence™, the science of measuring sales behavior, and building the universal standard of sales quality.
Gong estimates one Deep Mode run at 1,000-3,000 credits - up to a seat and a half of yearly allowance. What RevOps should cap, and why it still doesn't coach your reps.
Read the article →Uplift caps, the platform fee, seat true-downs, AI credits and notice periods: what to negotiate in a Gong renewal, and the better buy if coaching reps is the point.
Read the article →Seats, platform fee, onboarding and AI credits: what a Gong contract really adds up to in 2026, and the better buy if coaching reps is the point.
Read the article →I used Gong almost every day for six years. If you bought it to make your reps better, here's why Elanor is the better alternative - and where Gong still wins.
Read the article →In June 2026 Gong moved its AI features to a metered credit model — roughly 2,000 pooled credits per seat, consumed by trackers, MCP tools, and API workflows, with jobs pausing when they run out. What consumes credits, what doesn’t, and the four questions to ask before your renewal.
Read the article →Every company that sells at scale is sitting on an asset it has never valued: its own call recordings. Our founder on trapped equity, why sales coaching is not just under-resourced but arbitrary, and why the economics of scoring every conversation finally work.
Read the article →The only way we measure the quality of a rep today is percent to quota — a lagging indicator that arrives too late to coach. Revenue Behavioral Intelligence™ measures the specific behaviors that create or destroy revenue, and turns them into a weighted score more predictive of revenue than anything on the market.
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