I'd wager very few people have used Gong more than I have. Six years, nearly every day, first as a rep and then running sales teams.
So when someone asks me "Gong vs. Elanor Labs - which one?", I'm not going to pretend I'm neutral. I built Elanor. But I also know exactly what Gong is great at, because I lived in it.
Here's the honest version: Gong and Elanor are not the same kind of product. Gong is a revenue platform. Elanor does one job - she scores how well your reps actually sold on every call and coaches them to it. If that's the job you're hiring for, I think Elanor is the better choice. If you run your forecast out of Gong, keep Gong for that.
Let me show my work.
Gong is a revenue AI platform (recording, forecasting, engagement, enrichment, agents) with call scoring as one feature; Elanor Labs is built only to score how well reps sold on every recorded call and coach them to it. For making reps better, Elanor is the better choice. For forecasting and pipeline, Gong still wins.
What is Gong, and what is Elanor Labs?
Short answer: Gong runs your revenue org. Elanor grades your selling.
Gong started as call recording and conversation intelligence and is now a full revenue platform: Gong Forecast with deal boards, Gong Engage for sequencing, Gong Enrich for contact data, Deep Mode research and an Agent Builder, all announced or expanded at Celebrate '26 on September 30, 2026 (Gong). Credit where it's due: on October 7, 2026, Info-Tech Research Group named Gong a 2026 Conversation Intelligence Champion based on verified user reviews (Info-Tech). It is a very good platform.
Elanor Labs is Revenue Behavioral Intelligence™. She watches every recorded sales call, scores the behaviors that create or destroy revenue against a rubric built for that type of meeting, and turns it into an RBI Score for every rep, team and company. Think of it as a credit score for sales conversations. Then she coaches every rep on every call, within minutes.
That's it. No forecast. No sequences. No enrichment. One job, done properly.
Gong vs. Elanor Labs: side by side (as of October 2026)
The Gong column comes from Gong's own help center and press releases; links are in the sources at the bottom.
| Gong | Elanor Labs | |
|---|---|---|
| Built to | Run the revenue org: recording, forecasting, engagement, enrichment, AI agents | Make reps better: score how well they sold on every call and coach to it |
| Call recording | Yes, native | Yes. Joins Zoom, Microsoft Teams and Google Meet, or works from recordings you already have |
| How calls get scored | Gong AI answers the scorecard questions you write, “based primarily on the call transcript.” Available on Enable Essentials and Enable | Every recorded call is scored against a rubric built for that meeting type. Scoring is the whole product |
| Who designs the scoring | You write and test the questions | We build the rubric with you, from your own playbook |
| What you get back | Answers to your questions, call reviews, trackers | One RBI Score per call, rep, team and company, broken into skills and timestamped moments |
| Who gets coached | The calls a manager opens; automatic scorecards score only the call host by default | Every rep on every call, including your top performers |
| Time to feedback | Whenever the review happens | Minutes. Roughly four minutes for an hour-long call |
| Forecasting and deal boards | Yes (Gong Forecast) | No |
| Sequencing and engagement | Yes (Gong Engage) | No |
| Data enrichment | Yes (Gong Enrich, uses credits) | No |
| AI usage limits | 2,000 credits per core seat per year, pooled company-wide; Deep Mode and Enrich draw from it (as of October 2026) | None. Every recorded call is scored; scoring is the product, not a metered add-on |
| CRM | Native Salesforce and HubSpot integrations | Writes scores back to HubSpot today; see integrations for others |
| Pricing | Not published. Third parties report roughly $1,300-$1,600 per user per year for Foundations plus a $5,000-$50,000 platform fee (as of October 2026) | Flat monthly fee per office or team, never per seat; quoted on the demo call |
Why Elanor is the better choice for making reps better
Five reasons, each with the receipts on how Gong does it today.
1. Scoring is the whole product, not a feature on a recorder
Gong can score calls. Its AI answers scorecard questions you write, and Gong's help center is honest about the limits: answers are "based primarily on the call transcript," the AI "tends to answer yes," and it is "less reliable at making judgement calls," so fact-based questions work better (Gong Help Center, updated September 13, 2026).
Here's the problem. Selling is judgement. Did the rep actually uncover pain, or just ask about it and move on? Elanor was built for exactly that question. She watches the full call, not just the transcript, and grades the behaviors that create or destroy revenue.
2. You don't have to write the scorecard yourself
With Gong, you write the questions, add examples, split up compound questions, and use "Test it" against real calls until the AI behaves (Gong Help Center). That's real work, and in my experience most teams never finish it. The scorecard gets built once, drifts, and quietly dies.
With Elanor, the rubric for each meeting type is built with you, from your own playbook. An intro call isn't graded like a demo. I've run and coached more than 2,500 intro calls over the past decade. You are not starting from a blank scorecard.
3. One number, and no black box behind it
Gong gives you answers to the questions you asked. Elanor gives you one RBI Score for every call, rep, team and company, and every score breaks down into the skills and the timestamped moments behind it. When a rep asks "why a 68 and not a 75?", the answer is on the call, with a timestamp.
That matters because of something else in Gong's FAQ: "Sometimes, AI produces different outputs for identical inputs. This is expected and normal AI behavior" (Gong Help Center). Fair enough, AI does that. But if a score is going to drive a coaching conversation, the rep has to see the moments behind it. Otherwise it's a number they'll argue with.
4. Every rep, every call, within minutes. Including your top performers
Real talk: managers coach the bottom of the board. Your top reps almost never get quality feedback, and lack of development is one of the main reasons great reps leave. In Gong, automatic scorecards score only the call host by default, and a manager still has to open the review (Gong Help Center).
Elanor coaches everyone, on EVERY call. An hour-long call takes her roughly four minutes, and she cuts short clips of the moments that mattered before a manager would have opened the recording. My own example: I ran a call recently that felt awesome. Within minutes Elanor scored it a 90 and showed me what to do better and where to take the deal. No more replaying it in my head on the drive home.
5. Nothing to rip out
Elanor joins Zoom, Microsoft Teams and Google Meet as a notetaker, or works from the recordings you already have. Scores write back to HubSpot today, with others listed on integrations. Reps don't change a thing about how they sell. The first new thing they see is their own coaching. See how it works.
Where Gong still wins
I'll say this plainly, because it's true. If your leadership team runs the forecast out of Gong Forecast and its deal boards (Gong Help Center), if your SDRs live in Gong Engage, or if you want enrichment and always-on agents from one vendor, Gong is the better fit for that work.
Elanor doesn't do forecasting, deal boards, sequencing, dialing or data enrichment, and she's not trying to. Role-play and benchmark reports are on our roadmap, not shipped. If those are the jobs, buy them from Gong.
Can you run Gong and Elanor Labs together?
Yes. Three setups I'd actually recommend:
- Keep both. Gong for the pipeline, Elanor for the people. She works from the calls you're already recording.
- Downsize Gong. If coaching was the main reason you bought Gong, cut back to the licenses you actually use at renewal (here's how I'd negotiate that) and put Elanor on the coaching job.
- Replace the recorder. If you only used Gong to record and review calls, Elanor can be the notetaker too. The wider market is in Gong alternatives.
How to compare Gong and Elanor on your own calls
Don't take my word for it, or Gong's. Run a quick test:
- Pick five recorded calls of one meeting type: two that felt great, two that felt flat, one you can't place.
- Score them in Gong with the scorecard you have today. Note how long it takes and whether you know what to coach afterward.
- Send the same five to Elanor. Within minutes you'll have an RBI Score per call and the moments behind it.
- Ask each tool one question: "What should this rep do differently next call?" Whichever answers without you re-watching the call is the one built for coaching.
The lesson
Gong is an excellent platform for running a revenue org. It was never built to make your reps better salespeople, and that's fine. That's our job.
If you run a sales team and your reps' calls are recorded, reach out. We gotta chat. Send us a handful of calls and we'll run Elanor on them so you can compare for yourself.
Frequently asked questions
Sources: Gong Help Center: Gong AI for scoring; Gong Help Center: Automatic review scorecards FAQ; Gong Help Center: About Gong credits; Gong Help Center: Understanding deal boards; Gong: Celebrate '26 announcements; Info-Tech Research Group: 2026 Conversation Intelligence Champions; PitchMonster: Gong pricing. Details reflect public information as of October 20, 2026; vendors' terms may change. Gong, Salesforce, HubSpot and other product names are trademarks of their respective owners; Elanor Labs is not affiliated with them.